Users will soon have a updated setting that allows them to reduce the quantity of AI-created media appearing in their timelines. This step comes as the company announced that it currently hosts over 1 bn AI videos.
Trial and Implementation
The new functionality is undergoing trials over the coming weeks before a global rollout. This advancement aligns with a rise in AI-generated material, spurred by emerging content generation software.
AI Content on Other Platforms
Recent reports that nearly a tenth of the fastest-growing video streams on a competing service only show content made by AI. A significant portion of this material is considered “AI slop”, a label for poor-quality, mass-produced content that is typically illogical or bizarre.
Our research shows that a lot of users enjoy content made with AI tools, including digital art to informative clips, and we want to offer the community the ability to increase or decrease of that, according to their own choices,” stated a platform representative.
Scale of AI Content
TikTok disclosed that there are now over a billion videos on its app tagged as made with AI. In total, in excess of 100 m media items are added to the service daily, making AI content a relatively small part of its complete catalog.
User Control Features
Users will be able to decrease or raise the level of artificial media they view by using the topic control option in the application and choosing AI-made media. Other topics that are already be controlled under the tool include news, clothing, beauty, and movement.
Platform Guidelines
TikTok’s guidelines require content makers to tag lifelike AI-made content, and it bans harmful deepfakes of public figures or crisis events. Any realistic AI-generated clip that is unmarked can be deleted under its terms of service.
Furthermore, the app will now add an “AI-made” tag to content produced via its own AI tools, or identified by an collaborative effort for recognizing content made by AI. This measure is aimed to deter users from attempting to bypass the labeling process.
Educational Initiatives
The company is also introducing a $2 million educational fund for professionals and groups to create educational content about responsible artificial intelligence. This initiative will benefit non-profit groups focused on teaching programming and robotics.
Moderation Strategy
TikTok has defended its moderation strategy, during debate over proposals to cut jobs for a large number of safety staff in the UK. The company is set to eliminate a significant number of roles in its user protection team in London, with trade unions and digital protection specialists raising concerns that humans are being replaced by automated systems.
A trust and safety lead stated that human moderation would still have a role, but automated tools can shield workers by removing the most distressing content prior to it gets reviewed by humans. The platform announced a notable drop in disturbing and violent content seen by human moderators over the last 12 months due to the use of its machine learning processes.
It is vital to integrate staff and AI to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we also think it’s highly necessary to minimize viewing of unsafe media as quickly as possible, which is why a significant AI assistance is really helping us operate efficiently.”
